1. Introduction: Advertising in the present world is not only been used by business organizations but also by a large number of non-profit oriented organizations. Advertising…
Browsing: Social Marketing
1. Introduction: Libraries are facing serious competition from commercial information services providers which essentially use the resources available from libraries and analyze and repackage the same…
Marketing of Information Products and Services Introduction: The nature of the information marketplace is under continual evolution. Two of the most powerful drivers of change in…
Library marketing Most of the library and information professionals have failed knowingly or unknowingly to recognize that many of the activities performed by the Library and…
Social Advertisement In today’s competitive business world every organization depends on the advertisement. Noncommercial organizations are also using an advertisement for their publicity. Today the world…
Advertising is a powerful communication force and vital marketing tool helping to sell goods, services, images, and ideas through a channel of information and persuasion. It…
Advertising is an important element of our culture because it reflects and change our life style. The concept of advertising dates back to early civilization. It…